More Interesting Ways to Attract Shoppers

We are all familiar with the endless ways in which stores try to attract customers. Whether it’s a flyer in your mailbox or a sale advertisement on the radio or television, stores are constantly competing for your attention and business.

This is all fine and good, and I encourage it. And so today I want to talk about how a certain store in lower Manhattan got my business because of the creative way its store was decorated. This might sound a tad superficial, that someone would give her patronage to a store simply because of decorations, but if you think about it, it will start to make sense.

True, people buy clothing because they need it, but they also buy clothing because they enjoy the shopping experience. Not every pair of shoes bought buy a women was because she needed it, women love shopping for its own sake. Anyway, let me get to the point.

I was driving, or at least trying to, in thick Manhattan traffic and I notices a store with a very different twist. I found parking (which is a miracle in New York City) and went into the store. I send about an hour looking through the clothing and loved most of what I saw. I ended up spending way more than I had planned (I did not plan on spending anything because I was not planning to shop in the first place) I walked out every happy and excited with my new purchases.

Why did I run into a store on a whim? OK, this is going to sound weird, but it was because of the mannequins. Normally you never notice mannequins at all, I mean you see them and the clothing they wear, but they never capture your attention. This store had about ten or fifteen mannequins all sitting next to each other in a group that you could see form the street. It was so captivating, I could not resist going in. it’s just funny to me how mannequins were something I always took for granted and was actually reintroduced to me in a very convincing and new way.