How You Can Buy and Use Mannequins to Increase Sales
You may be wondering whether or not spending money to buy mannequins is a good investment for your retail clothing business.
This is a legitimate question. Money is tight these days, and no retailer wants to spend money unnecessarily. Even more importantly, no retailer wants to waste money. Yet, spending money on display fixtures that actually benefit the business, providing a significant return on investment, is simply good business.
To use mannequins most effectively, the experienced apparel retailer will do two things:
1. Place your mannequins in strategic locations throughout the store. The first place you'll want to put your mannequins is in your store window(s). This will attract prospective customers to enter your store. Then, you'll want to set up male or even better, female mannequins inside the store, as well. Place as many mannequins as you can afford to buy in the areas where you'd most like to increase sales. These will make a great impression on the customer, making it more likely that he or she will buy.
2. Create engaging displays with your mannequins. Creating displays that will pique the interest and spark the imagination of your potential customers will go a long way toward encouraging them to buy. Place the most attractive clothing on your mannequins and create a coordinated look by using matching garments and accessories to complete the look. This will show the potential customer what he or she can expect after purchasing the garment. If used creatively,store mannequins can be an excellent method for increasing sales.