Fabrics and dress forms
There are some things that people are accustomed to seeing when going into department stores or boutiques. For example; clean tile floors, bright lighting, mannequins and posters, and many other things that make the sopping experience in America what it is today and what it is known for across the world.
Americans are accustomed to shop in comfort and style. Shopping is no longer something one does for the sole purpose of buying clothing. People go to shop for the experience, from the music to the cares and restaurants. It’s an outing not and errand.
Contrast this with sopping for other kinds of commodities. In my case the situation is different entirely. I sell fabrics and cloth. I don’t own the store I work in but I’m in a managerial position and I was struck by the lack of product pushing. People come in to our store for many reasons. They almost inevitably walk out with something and because of this the previous manager made no effort to enhance the stoppers experience in our store.
What I started in the store my ideas had a dramatic impact on the customers experience shopping as well and customer loyalty. How did I do it? Well I must confess, it not due to any ingenuity on my part. I simply compiled what was common practice in any department store. Instead of simply having a pile of fabrics folded neatly on a shelf I went on line and bout some dress forms. (I chose dress forms as opposed to mannequins because they are more personal and artistic in my opinion) I then draped the fabrics over the shoulders of a dress form. I did this all over the store and it had a dramatic effect on sales. I know this sounds a bit radical but I happened.
My theory is that simply adding a human element to a business that for the most part caters to the needs of people as opposed to the people themselves.
The reason why I’m writing this to you today is because regardless of what business you are involved in I would venture to say that you should put a lot of emphasis on the people you are marketing to as opposed to their needs. If you can personalize your business I can assure you that your sales will increase, and you will enjoy doing what it is you do because making people happy makes you yourself happy.