Adaptation in the World of Mannequins

Everyone who knows anything about advertising knows that the number one rule of the game is adaptation. The fundamental principle behind every adverting campaign is first and foremost to sell the product. This is done by getting people interested in what you have to sell in one of two ways. You can ether bring about the impression, by whatever media available, that they will have great pleasure if they buy what you are selling. This can span a range of expectations that can be manipulated to entice potential customers for your product. You can make then think that if they buy your product then they will be happy or sexy or fulfilled in some way. You can make them think that the purchase of your service is the responsible thing to do and the caring thing to do.

The same applies in the negative. You can get people interested in what you are selling by using guilt as a weapon. You can make them think that if they don’t have what you are selling then they are at great risk or are irresponsible or uncaring in some way. I know that this sounds like it can hardly be true but the reality is that this is what goes on behind every billboard you have ever seen in your entire life. These kinds of tactics and manipulations are planned behind the glass doors of multimillion dollar advertising and consulting conference rooms.

I am not making any judgments about the morality or ethics behind this kind of approach to business I’m simply reiterating the obvious regarding the realities of modern economics.

I notice the truth of my assertions in my many travels. I have been all over the world and I can tell you that something as basic as a common mannequin literally changes skin color depending on the country you are visiting. Go to Africa and the mannequins are black go to china and they are Chinese. Go to America and they are every color. The point is that mannequins change as the population changes and as the consumers change. This is all about being effective and successful at what you do.